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Notable Mistakes That Are Pulling Your Social Media Strategy Down
Many business owners know what is it to always be on top of social media trends that are informative and resourceful. That said, it is important that one keeps an eye on the mistakes that could affect his or her strategy. There is a need to know the mistakes and work towards eliminating them. Here are some of the mistakes that businesses make and they should stride to eliminating them.
Cross platform automated posts, whereby you share the same content to all the platforms. This mistake is very common and that is where most businesses go wrong with their social media strategy when it comes to marketing. You need to bear in mind that different people consume information in different ways and depending on the platform they are using. Share variety and not just cross-platform the posts, this would not get you the attention you want. You definitely have planned posts and so share the posts to the platforms so that you carter for everybody.
So as an enterprise, avoid cross-platform automated posts because you won’t garner the respect you deserve.
To add on that, too much hashtagging is a mistake. Have you ever known that too much hashtagging feels more like you are desperate and that it is spam? This will never get you that attraction you are seeking since it is one cheap way of saying that you are desperate. When you are hashtagging remember to check whether the post is relevant then you can hashtag it. Utilize a hashtag were necessary not just randomly. It is sure that you are looking for something with a hashtag, be it attention then that is it, so make sure that you do it properly so that you make sense, failure to which it will be a ruined post at the end of the day.
Sharing of videos via Facebook is another challenge. Sharing videos via Facebook is one of the biggest things that have happened to social media marketing. The biggest mistake is when enterprises link social media videos to Facebook from other sources. Make sure that you upload Videos directly to the Facebook account, the video should not be stemmed from another source via a link, that would be a mistake. Here are some of the common mistakes that business makes when they are using social media to carry out marketing. Above are some of the mistakes that people make while using social media.